Art You Can Feel
From START to END the central image of a monastery and barrel is completed without the line crossing or intersecting. The project was to design a beer label for a Crowler at a local Denver brewery. We embossed the Braille spelling out the brewery name up the sides of the can. We also embossed the oneLINE of a Trappist Monastery with a barrel for brewing, dark glasses and a guide cane to be appreciated by both sighted and non-sighted beer lovers alike. The story below will explain why.
Whether you are a large or small business, finding your niche is the best thing you can do for yourself as a business owner. Below is a short story detailing how focus helped us satisfy our customers beyond our biggest hopes.
We received a commission from a realtor in my leads group to complete a oneLINE of a brewery that she was involved with as a closing gift - right up our focused oneLINE alley so to speak. Turns out the brewery is literally located in an alley about a block and a half from our home studio. Imagine our surprise!
The project become even more special and challenging when we learned that one of the new owners (Tom) of the brewery was blind. We wanted to make sure Tom could enjoy the gift along with everyone else so we decided to make a oneLINE that could be “seen” by Tom through touch.
We partnered with PostNet Downtown Denver to have a vinyl decal cut to fit a 20” X 28” glass frame. Jonathan then painstakingly mounted it externally to the glass and placed a signed white piece of paper inside the frame to outline the black vinyl. The result was perfect! Tom could appreciate the “picture” of his brewery for the first time without actually seeing it. It was a powerful experience! You can watch the video of the original drawing being made, the preparation of the vinyl decal, the mounting of the decal to glass, and Tom “viewing” the art with his hands at www.futuredrawn.com/videos
oneLINE Art Resonates
The experience with the art gave us a little more time to understand more about Ken and Tom’s plans for the existing brewery (de Steeg) and the new label (Blind Faith Brewing). Jonathan’s artistic talent and my marketing skills led Ken and Tom to ask us to design their new Crowler label in the oneLINE style where the image would somehow be raised so it could be appreciated by both sighted and non-sighted beer lovers alike. We accepted the challenge!
In the end we were able to place Braille dots along the sides of the can running vertically. The Braille says, “Blind Faith Brewing”, and to our knowledge, this label is the first to be blind accessible in any way on a beer can. We know for sure it is the first to have a raised image that can be followed from START to END by touch or sight.
